Table of Contents

No. Content
1. Key outcomes from Acquisition project
2. Elevator Pitch
3. Problem Statement Vs Solution
4. Product range and Mission:
5. Understanding the Core Value Proposition:
6. Understand the User
7. Core Consumer Insights from User Calls
8. ICP prioritization table
9. User Reviews
10. Competitor Analysis Table
11. TAM, SAM, SOM
12. Early scaling stage
13. Acquisition Channel
14. Detailing Content Loops
15. One Good Thing About Each of TWT's Content Initiatives
16. Content Loop Table (Hook → Generator → Distributor)
17. Detailing Paid Advertising
18. Detailing Referral Program

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Key outcomes from the Acquisition project:

  1. Understand TWT users, product and market: Get clear on what TWT does, the market they are in, and who their users are.
  2. Check product readiness and choose the right channels: Choose the channels that will work best for TWT according to its stage.
  3. Develop a channel strategy: Plan how to use chosen channels to acquire customers and grow TWT’s product effectively. </aside>

The Half-truth

The Whole Truth

Elevator Pitch

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Hide and seek is fun—until brands start playing it with their ingredients. At The Whole Truth, we believe food should be as honest as it is delicious. That’s why we proudly declare every single ingredient, right on the front of the pack.

No hidden sugars, no preservatives—just clean, real food because we have #nothingtohide.

From protein bars and powders to nut butters and chocolates, we make eating right effortless—whether you’re a fitness freak or just mindful of what goes into your body. We make honesty the tastiest choice.

Grab The Whole Truth from our website, quick commerce platforms, or a nearby store.

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